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November 01, 2023
Understand the four key roles in the gaming industry
White label or API integration? Quickly decipher the services you need!
The System of the Gambling Industry
In the world inundated with gambling advertisements, you've probably heard terms like white-label, API interface, online casinos, but do you really understand what they mean? Do you know what services you truly need? The relationships between game providers, white-label companies, gaming platforms, and players form an interdependent system that drives the continuous development and prosperity of the gambling industry. Let's simplify it for you and help you quickly understand the four key elements of the gambling industry's system and find the services you need!
What is a Game Provider?
Game Provider:
A game provider develops various gambling games, such as slots, poker, sports betting, and lotteries, and offers API integration for your platform. They have the expertise and experience in this field
Most gambling industry game providers offer a "One-stop API" approach, meaning that once integrated, you gain access to all the games from that game provider. This eliminates the need for multiple integrations, saving human resources, time, technical expertise, and financial costs. For example, take "BB Casino", a game provider under BBIN, which currently offers over a hundred games, including slot machines, instant games, fishing games, and scratch cards. Once you integrate BB Casino's API, you can add all their games to your gaming platform in one go
What is a White Label Company?
White Label Company:
A white-label company acts as an intermediary, combining games from multiple providers into a comprehensive gaming platform, providing ongoing technical support and updates for platform operation
White-label companies allow operators to avoid all the costs associated with building a platform and quickly own and operate a brand-new entertainment website. Using BBIN's white-label service as an example, after partnering, you can immediately integrate games from all game providers under BBIN, as well as games from world-renowned game providers collaborating with BBIN, such as PG Casino, MG Casino, AG Live, KY Gaming, and Saba Sports (Click to view more partners)
※ BBIN's games include BB Casino, BB Live, BB Lottery, BB Battle, BB Sports & NEW BB Sports
What is a Gaming Platform?
Gaming Platform:
A gaming platform, or online casino, is where players bet on various games, manage accounts, receive winnings, and access customer support through computers or mobile devices
A gaming platform needs to provide a wide range of games, attractive bonus activities to attract new members, and ensure stable game experiences, secure payout options, and high-quality online customer service to cultivate loyal members who continue to bet on the platform
What is a Player?
Player:
Lastly, players are the core of the entire system. They are the customers of gaming platforms who register, deposit money, and place bets on games. Players seek entertainment, excitement, and the opportunity to win prizes
Players have diverse needs and preferences, so gaming platforms must offer a variety of games to cater to different types of players. What's most important to players is the entertainment value of the games and the thrill of winning prizes. Therefore, a gaming platform that provides the safest, fairest, and most satisfying gaming experience will be the long-term choice for players
How to Choose White-Label or API Integration Services Correctly
BBIN offers two services: "White-label service" and "API integration". If you already have a website and want to add new games to your existing platform, you can choose the "API integration" service, which allows you to integrate the games of a game provider in one go. If you don't have a website platform and your goal is to become an online casino operator, you can choose the "White-label service" to help you quickly establish and start operating a brand-new gaming platform
Contact us to inquire about White Label or API Game
